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Amazoncom okrs from mission to metrics how objectives and key results can help your organization achieve great things 9781791702038 homem de mello francisco s books. Okrs from mission to metrics how objectives and key results can help your company achieve great things english edition by francisco s homem de mello qulture rocks okrs from mission to metrics email author what is okr felipe castro cascading okrs at scale christina wodtke medium objectives and key results okrs definition benefits. Your key results should measure the impact of the entire event for example your key results can be to sell 2000 tickets get a 45 5 rating from tripadvisor achieve renown at 5 different news channels or have 50 of attendants sign up for the company newsletter and updates about the next event. Breaking down objectives and key results an okr framework consists of three key things 1 objectives 2 key results and 3 initiatives an objective describes the main goal that a company hopes to achieve in the long run while key results are the expected outcomes initiatives define the work that needs to be done to achieve the key . The company has okrs at every level ranging from the upper management level down to the individual level all of these are interconnected to achieve common organizational goals as your key results need to be measurable google uses a scale of 0 10 to grade them but the aim is not 1 rather 06 to 07